Feals is leaving ~$105K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Feals
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: FEALS10 takes $10 off your first order
Preview Text: $10 off your first order, good for 14 days
HERO MODULE
Hero Approach: Direct
H1: Feel Like Yourself
Subhead: $10 off, no strings attached
Cta Button: Claim Your $10
MODULE 2: TRANSITION COPY
You signed up because something brought you here. Stress, bad sleep, or just a feeling that you're running a little too hot. Feals was made for exactly that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
The Gummies Calm your mind without losing your edge
The Sleep Gummies Wake up rested, not groggy
The Mints Fast-acting calm for your pocket or purse
The Oil Customizable dosing, full-spectrum relief
The Calm Bundle All-day stress support in one box
2
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I started Feals because I was exhausted by the options.
Not exhausted in a dramatic way. Just tired of reaching for a glass of wine at 9pm to take the edge off. Tired of melatonin that left me foggy the next morning. Tired of supplements that promised calm and delivered nothing. Or worse, made me feel like I was floating outside my own body.
I wanted something that actually worked. Something clean. Something you could take on a Tuesday without worrying about what it would do to your Wednesday.
So we built Feals. Organic hemp, grown by Colorado farmers who care how it's raised. Triple third-party tested before it ever reaches you. Microdosed so you feel the relief without the haze. No groggy mornings. No paranoia. Just a quieter version of your normal self.
400,000 people have tried it since 2019. Most of them tell us the same thing: they wish they'd found it sooner.
Your $10 off code is FEALS10. It's good for the next 14 days. If you have questions before you order, just hit reply. I actually read these.
– Alex
Co-founder, Feals
3
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INBOX MODULE
Subject Line: Triple-tested, hand-harvested, no fillers
Preview Text: What most brands don't test for. And why it matters
HERO MODULE
Hero Approach: Question
H1: Not All CBD Is Equal
Subhead: Here's what to look for
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most CBD brands look the same on the outside. The difference is what they test for, where they source, and whether they actually stand behind what they sell.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why 400,000 People Chose Feals
Infographic: Checklist
- Triple third-party tested. Cannabinoid potency, pesticides, heavy metals, and more. Certificate of Analysis included with every product
- USDA Organic ingredients, hand-harvested by Colorado farmers with no synthetic additives or fillers
- Precisely microdosed CBD + THC. Effective calm without getting you high or paranoid
- Melatonin-free sleep formula. CBN-based so you wake up rested, not sluggish
- 30-day, 100% money-back happiness guarantee with free returns
- No prescription needed, ships across the US
Products Shown
- The Gummies. Your daily dose of calm without the wine o'clock habit
- The Sleep Gummies. Deeper sleep, better mornings, no melatonin hangover
- The Oil. Full-spectrum relief you dial in to your exact needs
4
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INBOX MODULE
Subject Line: You browsed, then life happened
Preview Text: FEALS10 is still good. But not for long
HERO MODULE
Hero Approach: Direct
H1: Your $10 Is Waiting
Subhead: 8 days left to use FEALS10
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
A lot of people browse, get distracted, and mean to come back. Here's a nudge.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
The Gummies Quiet the mental noise without losing clarity
The Sleep Gummies Fall asleep faster, stay asleep longer
The Mints The fastest route to calm when you need it mid-day
The Focus Melts Caffeine-free focus for your afternoon crash
The Relax Bundle Three bestsellers, one price, best savings
5
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INBOX MODULE
Subject Line: Melatonin left 2 customers feeling hungover
Preview Text: Feals doesn't. Here's why.
HERO MODULE
Hero Approach: Question
H1: Why Does This Feel Different
Subhead: The comparison most brands avoid
Cta Button: See How We Compare
MODULE 2: TRANSITION COPY
Put Feals next to what you're probably already using. The differences are hard to ignore.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Feals vs. Everything Else
Infographic: Table
- Ingredient sourcing | Feals: USDA Organic, Colorado-grown | Typical brand: Overseas or undisclosed
- Testing | Feals: Triple third-party tested, COA with every batch | Typical brand: Single test or no public COA
- THC/CBD formula | Feals: Precisely microdosed. Calm without the high | Typical brand: Single cannabinoid, often poorly dosed
- Sleep formula | Feals: Melatonin-free CBN. No morning grogginess | Typical brand: Melatonin-based, hangover common
- Return policy | Feals: 30-day 100% money-back, free returns | Typical brand: Limited or no returns
- Price transparency | Feals: Subscription saves 20% + free shipping | Typical brand: Full price, no loyalty benefit
- Fillers/additives | Feals: None. Non-GMO, no artificial ingredients | Typical brand: Synthetic additives common
Products Shown
- The Sleep Gummies. CBN-powered sleep, zero grogginess
- The Gummies. Precise calm, anytime you need it
- The Calm Bundle. The full daily stack at one price
6
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INBOX MODULE
Subject Line: She ditched her evening glass of wine
Preview Text: Real words from real customers. Unedited
HERO MODULE
Hero Approach: Direct
H1: 4.69 Stars, 22,000 Reviews
Subhead: Don't take our word for it
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
We could tell you Feals works. But these customers already did.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say About Feals
Infographic: Numbered List
- "A dose of Feals turns down the volume on the anxiety hum. It's like a gravity blanket for your brain.". Molly (on managing daily stress)
- "I have been taking Feals for a few months now. It helps me wind down in the evenings, sleep better, and has helped reduce the amount of alcohol I drink.". Jennifer H. (on breaking the wine habit)
- "Have tried melatonin XR, benadryl, whatever for 15 years. But these little 'sleep button' are THE berries for a good night sleep!". Kathy M. (on finally finding something that works after years of trying)
- "My husband and I both note that we are falling asleep quicker, sleeping more soundly, and waking up more rested without the hangover we used to get from melatonin.". Ruth P. (on the melatonin-free difference)
- "My job is stressful and they relax me just right.". Kristie G. (on fitting calm into a demanding life)
Products Shown
- The Gummies. The one Molly and Jennifer swear by
- The Sleep Gummies. What Kathy and Ruth use every night
- The Mints. Fast calm for a stressful workday
7
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INBOX MODULE
Subject Line: FEALS10 dies at midnight
Preview Text: Last chance. $10 off disappears at midnight
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code gone at midnight
Cta Button: Use FEALS10 Now
MODULE 2: TRANSITION COPY
FEALS10 expires tonight. After that, the $10 off is gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Midnight
The Gummies Calm you can feel without losing the rest of your day
The Sleep Gummies The last sleep supplement you'll try
The Mints Pocket-sized calm, fastest acting in the lineup
The Oil Dial in your dose, full-spectrum relief
The Relax Bundle Three bestsellers, one order, best value
8
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Hey. Just wanted to reach out personally before your welcome discount fully expires.
I know you signed up a couple weeks ago, and I know life gets in the way. If something made you hesitate, I'd genuinely like to know what it was. Hit reply and tell me. I read every one of these.
Maybe you're not sure which product is right for you. Maybe you've tried CBD before and it didn't do anything. Maybe you're skeptical of the whole category. Honestly, fair. There's a lot of junk out there.
If any of that sounds familiar, the quiz on our site is a good place to start. Takes two minutes and gives you a real recommendation based on what you're actually dealing with. And if you'd rather just ask me directly, reply here. No pitch, no pressure.
Feals isn't for everyone. But if stress is affecting your sleep, your evenings, or just your ability to feel okay at the end of a long day, it's worth trying once. We back every order with a 30-day money-back guarantee. No hoops.
Your code FEALS10 is still active but it's expiring soon. If you want to try it, now is the time.
– Alex
Co-founder, Feals
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.